Luminautics - Site and Brand Identity | Freelance
Luminautics is one of Toronto's leading edge technology firms, specializing in outdoor LED signage for the purposes of advertising. Breaking away from the industry, their goal is to disrupt the existing industry through innovation and simplicity via a unified proprietary hardware and software solution.
Following their product, Luminautics requested a site and brand that emphasized their core qualities: simplistic, friendly, and innovative.
In order to create the brand, I started with the basics - a solid font, an assortment of gem-tone colours, and three logos with similar themes, representing the company, the software, and the hardware. In addition to the look and feel, the content was massaged to soften the technical tone.
The scope of the work included three logos, website, PowerPoint decks, graphics sourcing and editing, content, and MailChimp setup and integration.